
"or Commercial?"

"Well, I think I would like to do a little of both but I don't want to do big buildings Just small offices
Big Buildings would be
ssssssssssooooooo boring
one desk after another after another Not my idea of fun"
"Ok, so you are a Residential & Small Office
Cleaning Service?
or
Maid Service? "
There's a difference?
"I think potential clients believe there is a difference To them a cleaning service does just that... Comes in to the home to clean Whereas the potential client visualizes A maid service Being more detailed orientated"
Well then I want to be a Maid Service
"Ok then"
"Now, what is going to set you apart from other Maid Services In your area""My cute company uniform?"
"uh NO
No one sees the uniform
Until you are hired on
by a potential client"
"Ok, so I can tell them
I am "Green"
Well I'm not really "Green"
That would be silly
And anyways it wouldn't match
The pink and red uniforms
I don't think
Would it?"
"You want to market
yours business
as a
or
"Oh Wow....Another decision to make
Aren't they both the same thing?"
"Technically they can be
But it is all in the eyes of the beholder
and what appeals to them
You don't have to decide right now
We will come back to it
But in the meantime
Let me ask you this
Which one
Sounds better to you?
Which word gives you
positive thoughts?
Which one gives you
a powerful image
of what the word represents?"



























